What we collect, why, and how to get it removed.

Waterwise Directory is operated as a sole-trader business in Western Australia. Contact for privacy queries: install@waterwisedirectory.com.au.

• Visitor analytics (only if Google Analytics 4 is enabled on the site you are viewing). Page views, referrer, approximate location (country /city), and device/browser type. Your IP address is anonymised by Google before processing (anonymize_ip: true). GA4 sets a small number of cookies (typically _ga and _ga_*) with the flag SameSite=Lax; Secure.
• Listing engagement events. When you click a contact button (phone, email, website, get-in-touch) on an installer profile, we record an anonymous event with a 16-character SHA-256 hash of your IP-plus-user-agent. The hash is not reversible and is used only to de-duplicate clicks so we can give honest engagement counts to listed installers. We honour the DNT: 1 Do-Not-Track header and skip bot user-agents.
• "List your business" form. If you submit the listing form, we collect: business name, contact name, email, phone (optional), website (optional), suburbs you service, services you offer, ABN (optional), and any free-text message you include. This goes into our private leads table so we can contact you about onboarding.

• No payment information. We do not process payments on this site.
• No sensitive personal information (health, racial, political, religious, etc.).
• No third-party tracking pixels besides GA4 if enabled. No Facebook pixel, no LinkedIn pixel, no advertising network tags.
• No raw IP address is stored long-term - GA4 anonymises it server-side, and our own analytics only stores the hash.

• Visitor analytics: to understand which pages are useful and which suburbs people search.
• Engagement events: to report honest contact-click counts to listed installers.
• Lead form data: to reply to your listing enquiry and onboard you.

• Neon (our database provider). Your lead form submission is stored in a managed Postgres database hosted in the AWS Sydney region (ap-southeast-2). Neon is a US-incorporated company; the data itself sits on Australian infrastructure.
• Vercel (our hosting provider). Vercel serves pages and may see request metadata (IP, user-agent, path) at the edge for routing and rate-limiting. Vercel does not receive a copy of your lead form data.
• Resend (our email provider). When we reply to a listing enquiry, Resend handles the transactional email delivery. Your email address is shared with Resend only at the point of sending.
• Google (only if GA4 is enabled). Visitor analytics go to Google Analytics 4 with IP anonymisation on. Standard Google terms apply.
• We do not sell, rent, or trade your data to any third party.

• Listing engagement events: 24 months, then deleted.
• Lead form submissions: retained until you ask us to delete them, or until the listing relationship ends.
• GA4 data retention: set to 14 months in our GA4 configuration.

Under the Australian Privacy Act 1988 (Cth) and equivalent rights under the EU GDPR, you can:

• Ask what personal information we hold about you.
• Ask us to correct it.
• Ask us to delete it.
• Object to specific uses.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have mishandled your data.

Email install@waterwisedirectory.com.au with the subject line "Privacy request" and we will respond within 30 days.

The site itself sets no first-party cookies. If GA4 analytics is enabled on the version of the site you are viewing, Google sets a small number of cookies for analytics (_ga, _ga_*) with SameSite=Lax; Secure. You can block these in your browser settings or via the global Do-Not-Track signal, which we honour.

The site is not directed at children under 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe a child has submitted information to us, email us and we will delete it promptly.

We may revise this policy when the site adds or removes a service or changes a data processor. The "last updated" date below reflects the most recent change. Material changes will be flagged on the homepage.